Farm Girl 2.0 – Our new chapter

Farm Girl 2.0 – Our new chapter

I’ve had so much fun looking back on the last 7 years of Farm Girl and sharing our story using #farmgirlruralboutiqueandgeneralstore with you all on Instagram and the blog this past week. It’s been quite a ride and I’ve truly been so blessed with all of the support and love you’ve given over the years. I have all of the posts here along with our very beginning, remodel, and grand opening.

Last night, I locked the doors at 110 E. Main for the very last time.

I thought the best way to explain what we’ve been up to for the last two months would be to write it all in a post to clear any confusion. I’ve heard there’s a lot going around so now you can know what it is for sure from the actual source. ;)

So, where do I begin?

Over the last year, I’ve felt a shift in my spirit. A feeling that I couldn’t shake that it was time for a change but I really wasn’t sure what that was. It’s no secret, 2020 was HARD but I began having this feeling before it really hit. We weathered the storm for months along with everyone else and things finally picked up around the fall. But it was my 6th year in business then and I was frustrated, exhausted, and needing something to give. I wrote this post around Black Friday and my desire for local support and shopping small was conveyed best I could. I was missing my family because I was spending so many hours trying to recoup 2020’s financial hardships and truly just needing a different pace, scenery, and balance for my business and our family. I was burnt out with our location and felt like it just didn’t fit what and who my store represented anymore.

We decided not to set up at the NFR in December because we weren’t really sure if it was wise considering all of the curve balls thrown by COVID, so instead we put up our booth at another business’s Grand Opening for a few days. I began longing to change my store into something different but wasn’t really sure what that looked like. My own headquarters on the ranch and moving to mainly online? That would be a dream for me but one that wouldn’t be attainable any time soon or maybe ever. I kept mulling over different scenarios in my head but wasn’t planning on anything to change or pan out for a couple of years.

Our holiday season ended and Zack and I went off to Broken Bow for a couple of days at the very end of December to rest and celebrate our anniversary. We had talked about the shop and what the future looked like, goals, and how we could make some changes for 2021. At this point, my friend was in the process of building a new place for their ranching operation and had made the comment before about retail in her space but when we first chatted, I never saw myself in the equation. When we were sitting at our cabin I mentioned it to him and asked what he thought about me approaching her and pitching the idea of Farm Girl taking over the space and being an asset to their new journey. It was basically what I wanted to do down the road anyway-just a different location. And if there’s anything I’ve learned over the last couple of years, community is everything and two is better than one when it comes to small business.

She came by the shop before New Years Eve and I had mentioned the idea and it took off. She said that she had no idea what they were going to do on the retail side and thought it would be a wonderful idea but that we should pray on it and for us to schedule a time to go out there to look. We did and made a list of things we wanted to do with our business, pros, cons, possibilities, etc then went to look January 5th. I had a blank canvas to look at and my creative juices started to flow. I began to envision a retail space in my mind that was fresh, new, and reflected my style.

I’ve known for awhile that it was time to lay some idols down, my expectations for what I thought Farm Girl should be, and let Him show me his plans for it. And at Christmas time, my plans sure didn’t look like this. But His are always greater than our own, and if we will just hand him the reins and let Him lead, we will be blown away at what He’s handing us on the other side of our need for control. If you know our beginning, starting Farm Girl was never in my life plan and happened within a few weeks time.

It was time for change and to make a move after 7 years on Main Street.

So on January 7th, we made the decision. As of last night, WE HAVE MOVED!

And don’t worry, we aren’t going that far. We will be about 10 minutes from our current location. I’ve contacted my reps and companies and we will still have all of our brands and your favorite things from us, plus more!

We are now located inside of the beautiful new market at Callison Ranch! We’ve been working away for two months and are almost set up and ready to open!

Remember our story on Rose a few days ago? Well, there she is! She’s finally made her way home.

I cannot tell you how excited I am for this new chapter and really want to cover as much as I can but there’s a lot so I will be doing an Instagram Live tomorrow @farmgirlada to answer any questions and also share some of our new space and behind the scenes things I’ve been recording and waiting to post until this was announced.

But here’s the cliff notes of what you need to know and be assured of:

  • Our business isn’t changing – we are still a brick & mortar AND online store. We will have regular store hours where you can shop – just more options, a beautiful brand new space, and added bonuses we can offer as well as joining up with Callison Ranch Beef and all that they will be offering.
  • We aren’t far! Literally 10 minutes from where we were on Main.
  • We will still have all of our lines PLUS more AND Farm Girl exclusives. I’ve contacted most of my reps and have let them know we are not changing- so we will still be Ada’s retailer for many of our favorite brands-just a little more rural. So if you are local-we still have what we carry.
  • Our online store will re-open on March 18th! Thank you for being patient with us as we had to close it down because all of our stuff had to be packed away. Get ready for all of the new goodies!
  • We will announce this week our opening date and are planning on a GRAND Opening this Spring.
  • Our sign will be up soon on the highway!

If there’s anything I need to clarify, drop questions in the comment box and I will get them answered!

We have so many ideas and plans for this place that I cannot begin to tell you what a unique venue this will be as well as an asset to our community. Soon you’ll not only be able to get new outfits, gifts, home decor and more from us, but you’ll also be able to get your Callison Ranch Beef, locally grown produce, fresh eggs, grab a bite to eat, and more. There’s a beautiful patio by the creek with comfy furniture, to relax and stay awhile. There will also be smokers out there when Roger and Nikki plan to serve their beef to locals. Nikki has ideas to host long table suppers in the horse barn, rent out the house next to us for an AirBnB and we have a list of classes, events, and ideas to share with you all!

Over two years ago, Nikki came in to shop and I told her she should bring her beef in the store to sell and now I’m changing directions and bringing Farm Girl to her ranch. It’s funny how some things come full circle.

This might seem absolutely crazy and even a poor business move to some, but I think it’s quite opposite. It’s the best move and the ways things have unfolded for both of us are all God. To also be transparent, I’m not fully investing and making my online business what it should be or marketing my store because I just don’t have the time. This new place will allow me that and also give me help to do that. Most of my business has grown to online and most of my walk-in customers are from out of town too. Truly, this new spot feels like home. It fits what Farm Girl is, a rural boutique and general store. Hence, our new tag line. We cannot wait for you to visit! This will be more than just shopping, but a destination and a lot more accommodating for our guests.

Once again, I’m in awe at how God works out all things for our good. I’m grateful for this new season and excited for not only the changes and growth to come for my store, but also for my family.

I’d like to thank Roger and Nikki for believing in me and offering me this opportunity. I’m grateful to be surrounded by God loving people who do good, honest business and are like minded.

Thank you to our family, friends, and fire family for all of their support, help, encouragement, and time they’ve poured into us. It’s meant so much and we couldn’t have done it without them-especially getting moved. My parent’s, aunt, cousin and grandparents all pitched in to help me get this wrapped up and I even had a friend drive down to help clean last week. My husband who is always my #1 supporter and is behind the scenes a lot to help make Farm Girl function. And to my girls for the sacrifices they sometimes have to make for mom.

Thank you to Irby and Cheryl Clary. These two invest in Zack and I spiritually every week and deserve a whole post on their own soon. It’s a Farm Girl story that I want to tell and one of my biggest blessings from owning the shop. Irby volunteered his time to help make our new space absolutely stunning and took my ideas and brought them to life. They took the time to help because they wanted to and I’ll never be able to thankful them enough. We are so grateful to have them in our lives as mentors and friends.

Talia. You have turned into one of my best friends and I’ll never be able to thank you for all of the hard work you pour into my store. Your talent is impeccable and you can deliver the ideas in my brain and make them into the most beautiful art. I’m grateful for our relationship in business but also our friendship. I love our daily Marco Polo chats and creating all the fun things with you. Love you so much!

May. My little sis from another mis. You always keep our content fresh with pretty pics and not only invest in my store with your talent but you also invest in me as a friend. I’m not sure I could have made it through 2020 without you. I don’t talk to anyone as much as I talk to you daily and I’m so blessed by our friendship. I love you and am so proud of who you are and the business you have built.

To our customers. Your support over the last 7 years has meant so much. Whether that was a purchase or just a word of encouragement, you are the reason we are still here. I can’t wait to see what’s ahead for this community we have. I hope this new move also allows us to serve you in a greater and more unique way!

The best is yet to come! I’ll share more soon and would love to answer any questions you might have. Drop them below and we will catch up tomorrow!

Farm Girl’s Longhorn Express

Farm Girl’s Longhorn Express

Farm Girl’s Longhorn Express 📦 🐮 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⁣⁣
Orders sent straight from the Rafter PS on the paint brush prairie of Oklahoma.⁣

This is probably my favorite piece of our branding we have! Maybe my favorite piece Talia has ever done for me. I gave her my vision of what I wanted our order/thank you cards and shipping emails to look like and she completely nailed it! Now I think I want this on everything!⁣

I have always loved vintage western and thought the idea of “Pony Express” would we fun to use as some of our material but to have our own twist on it.⁣

Instead of a horse, I wanted to have myself (she drew this gal similar to my profile for me for Farm Girl Home Design) on Mulberry instead, carrying an order from our shop. She incorporated our brand on the chaps, gave me some pretty rad hair in the wind, and those gloves……on top of barreling through my favorite flower and a piece of branding that’s carried out throughout my shop and all over my blog-the Indian Paintbrush.⁣

Get ready for some happy mail anytime you order with us! We have a really fun insert with this pair on it to put in each branded box-straight from our ranch! I can’t wait for you all to start shopping again soon. I’ll announce when our website will be up and running again soon – just bear with us! I’ll make that announcement later this week as well as our re-opening date. Ballpark for now is around two weeks. 👏🏼


Why a Longhorn? An Ode to Rose

Why a Longhorn? An Ode to Rose

An Ode to Rose + Meet Our New Girl, Mulberry! 
I’ve had a lot of questions about the logo and why I chose a longhorn. My family raises Black Angus, Charolais, and also has Corriente cattle but several years ago, we decided to do something fun for our girls and start a small longhorn herd. The money that we’d make out of their babies, we put back in their college fund. Plus they are so fun to look at. 😂 (que eye roll from husband)
Rose was our first girl and gave me so much inspiration that I decided to make her the face of my store. Little did I know that she would birth a t-shirt line and end up being our entire branding. We lost her about a year and a half ago and now we have a couple other girls to produce longhorn calves for us but we will always love this gal. She will forever have a place in my shop- and she does, as her horns now hang above my checkout counter. If you ever get to visit, you’ll be seeing the OG rose of Farm Girl. I’ll be sharing that photo on Monday. ❤
However, our new look and what you see on our branding now is Miss Mulberry, a new registered mama we picked up last August and she’s just as pretty! You’ll be seeing her from now on in our feed and stories from time to time. She’s even in tomorrow’s post in action with our Longhorn Express shipping and you aren’t even ready for that. 😍 Talia killed it and probably my favorite thing she’s ever drawn for me.

Hope that explains our logo and small story behind it! Two more sleeps until our big news!

The Shift

The Shift

As our daughters grew, so did our business and we evolved, shifted, changed in small areas and also bigger arenas. Looking back at old photos from when we first started in this centennial building on Main Street in Ada, Oklahoma, we didn’t have much and I’m always amazed that we sold anything at all.

We tried different brands, some stuck, some did not, started our own tee line, Farm Girl Cattle Co., and have been able to dial in on items that I want to carry for a really niche market.

Today, almost 7 years later, things look a lot different. I’ve really been able to hone in on my personal style and reflect that within my shop-sharing with my customers and blending that into other areas of interest like my Home Design business, cooking with Hayfield Meals, and content creation on my blog. We started with a brick and mortar then expanded to eCommerce with our online store. We began locally but have now shipped to ALL 50 states and two other countries-Australia and Canada. We travel to Las Vegas to set up during the NFR and will occasionally do smaller events. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I still have a lot of room to grow. But even though it might have taken a bit to get to where I am – it’s finally feeling like the look and vibe of my shop is getting to where I want it, especially with our products, exclusive items that are coming, and our branding. It’s been fun to look back and we are just getting started. I have an excited feeling about year 7.⠀⠀⠀⠀⠀⠀⠀⠀⠀

Two more days until our big announcement! I still have a few more posts leading up until Monday morning – one including one more fun graphic within our branding and some insight on “Rose” and our logo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Stay tuned. 🐮

Laying a Foundation

Laying a Foundation

The opportunities for teachable moments on hard work and customer service and instilling those qualities into our kids at such a young age has been really important to me. Taking the time to connect with our customers, many of them turning into our friends, has been such a bountiful harvest. I’ve made so many unique relationships through my store, one in particular I’ll share soon because it deserves a post on its own. But I want to show our girls to slow down and SEE people.
I’ve loved being an example for them to work with what you have and to make room to grow, to learn from your mistakes, that our idea of something may not pan out-but usually evolves into something even better. Letting them watch me go through hard times, even failing at something but always getting back up. Teaching them GRIT but also balance.
I don’t always get it right and didn’t always have that balance perspective. I missed out on a lot from being hyper-focused on “goals” and being a “boss babe” and trying to reach a certain standard or expectation of what “success” looks like for a lot of society.
I’ll tell you what success is for me. It’s being able to provide for my family. To get to be present during their lives. Helping others and giving back. To connect and share our story instead of benefitting from a sale with empty conversation at the register. If dollar signs are what a business is about for you, then you’re missing the most important part of being a small business owner. I’m not saying financial success is bad or you shouldn’t strive to do well. I mean, that’s what we all want as entrepreneurs, right? But that isn’t everything. These material things we sell in our shop might be fun, cute, or trendy in the moment, but if you aren’t willing to take the time for those who are helping put food on your table and investing in YOU, then the joy of what you are doing will fade. Even if it’s super successful.
I hope my girls never forget that. Community is everything. Lay a foundation. We all have cracks in them, and that’s ok. But invest in others and it will return 10 fold, ending up as a richer experience than a padded bank account.